Joel Knutson
Art Director / Creative Director
Motion • Broadcast • Visual Systems
18 years shaping the visual language of national late-night television
Art Direction & Design
Late Night with Jimmy Fallon
Art Director / Design Lead —
The Tonight Show
Starring Jimmy Fallon
Launched a flagship show. Built and evolved its visual identity. Delivered broadcast graphics daily for over a decade.
I lead small creative teams to build cohesive motion and design systems that ship fast and look timeless.
For 18 years, I’ve defined and evolved the visual language of Late Night and The Tonight Show.
Launching an Icon
Designed and launched the show’s entire visual language, building the system that still drives every broadcast.
Reimagined for a New Reality
Refined the brand for a new reality — creating a softer, handmade visual language that transformed a national broadcast into something intimate, playful, and personal.
Evolving the Brand
Evolved the show’s visual language beyond the screen — into stage environments, large-scale displays, and live audience interaction.
